L.L. Bean Broadens Wholesale Business, Plans Four Store Openings

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While some major retailers are regrouping by shuttering select locations and laying off workers, L.L. Bean is building its distribution through key wholesale accounts — Dillard’s and Moosejaw and 10 independent ones in Southeastern states.

Started in 1912 as a mail-order catalogue by Leon Leonwood Bean, the company has evolved into an e-commerce and brick-and-mortar business. The founder’s great grandson Shawn Gorman serves as executive chairman.sporting goods

and other attire via its e-commerce. They can also visit more than 90 freestanding stores. In addition, the company recently updated its fulfillment capacity so that customers have access to all available inventory, in order to allow them to purchase, pick up and ship to or from any L.L. Bean point of purchase.

In the next two months, L.L. Bean will unveil two stores in Canada’s Montreal region and two in the U.S. The first one — an 18,000-square-foot space — will debut in Saint-Bruno-de-Montarville, Quebec on Aug. 25. Shortly after Labor Day, the company will start welcoming shoppers to a Hanover, Massachusetts, location on Sept. 8. That will be followed by the unveiling of a 11,500-square-foot outpost in Boisbriand, Quebec on Sept. 29. The fourth store is slated for Oct. 6 in Peabody, Massachusetts.

Plans for any store openings in 2024 have not yet been revealed, according to a company spokesman. L.L.Bean currently has 56 stores in the U.S and 25 stores in Japan, as well as 13 licensedIn March, the 110-year-old company reported decline compared to fiscal year 2021. There had been record-breaking sales for the company in 2021, which rose 14 percent. But the company held onto recent gains to yield its second-strongest revenue performance in its history.

 

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