In November 2019, Nissan presented a revised and renewed Titan pickup truck in Utah. The idea, to give its full-size pickup a second wind.
In 2021, to no one's great surprise, Nissan pulled the model from the Canadian market, although it would continue on in the United States. After all, more than $300 million had been invested in the update, so it had to pay for itself. The sales figures explain the decision pretty succinctly. The Titan had its best year on the U.S. market in 2005, with 86,945 sales. Between 2009 and 2016, Nissan never managed to sell 25,000 annually. During the 2017 redesign, results rose again, to 52,924, but it's been on the decline ever since. In 2022, just 15,064 units were sold. Each year, Ford sells over 750,000 F-150s in North America, and has already reached the million-unit mark annually.