, London-born Emma is becoming a business influencer in her own right. She has also used her role asfirst Black female presenter to highlight her work with the 15 Percent Pledge, her initiative to persuade US retailers to reserve 15% of their shelf space for Black-owned businesses.photographer with the expertise and focus of the influencers they spend time with. They ask for a glimpse at the images, and a makeup artist steps in to tweak an out-of-place hair.
The pair are well entrenched in the Kardashian clan, who became one of the world’s most famous families through their long-running reality TV show. The couple still make plenty of trips across the Atlantic as they build the Skims brand, which is now set to move well beyond its heartland on social media into the high street, with its first permanent physical store, set to open next year on Sunset Boulevard in LA. Another three could follow in 2024 after experiments with pop-ups this year, including one in Selfridges in London.
“I was hustling seven days a week from 15 to 18. Before I got a job at a fashion show production company, I did the rounds,” she says. “I went around crossing off the jobs I didn’t want to do.” Emma joined the agency in the mid-00s, and the pair worked together for about a year before becoming a couple. Her talent partnership deals included linking actor Natalie Portman with Dior.