This file photo taken on March 3, 2017 shows 31-year-old Nao Imoto posing with her newly purchased Nintendo Switch game console at a shop in Tokyo.In a 2021 interview with The Washington Post, Bowser said the Switch was “redefining what a console life cycle can look like.” The platform holds a unique place in the games console market: Compared with PlayStation 5 or Xbox, the Switch uses very old mobile technology outclassed even by smartphones released half a decade ago.
The company’s fans are starving for a new console with updated technology, so much so that the phrases “Switch 2” and “Switch Pro” constantly trend on social media sites fueled on nothing but pure speculation. But this week alone, Nintendo announced still more versions of the 2017 console: two versions of the Lite edition with Animal Crossing branding, as well as a return of the “Mario Kart 8 Deluxe” bundle.
“We found there were lots of parents and grandparents that took their kids to the movie,” Bowser said. “I met a grandmother the other day who took her grandchild four times, and she can now talk to me all about Mario and the various characters of the game. That experience goes back to the point of creating multiple touchpoints and building that affinity over time.”