SAN DIEGO — Blenders Eyewear, a small sunglasses company based out of Pacific Beach that has been taking on the big manufacturers for more than a decade, just had its biggest sales week ever, thanks to a viral story centered on its newest partner, NFL legend and current Colorado University head coach Deion Sanders.
Blenders, which first showed ABC 10News in 2017 how it uses social media to drive sales, was preparing to roll out its new line of Sanders-endorsed sunglasses next month when a tailor-made viral moment presented itself last week. Fisher is referring to an unusual war of words between two coaches ahead of last Saturday's contest between Colorado and Colorado State. Rams head coach Jay Norvell criticized Sanders for wearing sunglasses when interacting with people, suggesting it was disrespectful.