TikTok’s Shopping Ambitions Face Curbs in Its Largest Market

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Indonesia is prohibiting social media companies from facilitating direct e-commerce payments on their platforms, meaning companies can only advertise products but not conduct direct transactions.

ikTok’s ambition to expand in online shopping is facing a major blow from new rules in Indonesia that are set to curb its operations in its biggest e-commerce market.

The rule is part of newly tightened trade regulations that could be introduced as soon as Tuesday by the Ministry of Trade. The policy seeks to keep Indonesia’s 64.2 million micro, small and medium enterprises that With the new rule, Indonesia will be the first among countries in Southeast Asia to push back against TikTok.

 

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