Louboutins' little secret: This family business protects the iconic red soles

  • 📰 CNBC
  • ⏱ Reading Time:
  • 93 sec. here
  • 3 min. at publisher
  • 📊 Quality Score:
  • News: 40%
  • Publisher: 72%

South Africa News News

South Africa South Africa Latest News,South Africa South Africa Headlines

The signature 'red bottom' heels from Louboutin don't stay red by themselves. Here's the little secret to keeping them looking fresh. via CNBCMakeIt

In a bustling factory in Long Island City, New York, just a short subway ride from the tony streets of Manhattan, rows of coveted, red-soled Christian Louboutin shoes sit neatly lined up on metal racks. Workers hunch over tables, repairing and cleaning everything from Gucci fanny-packs to spiked Louboutin sneakers.

"The red sole is a status symbol," David Mesquita, vice president and co-owner of The Leather Spa, tells CNBC Make It."I'll be honest, even when you watch a TV show, and you see them cross their legs, you're like, 'Wow, cool she has Louboutins on.' I even see women walking down the street even with a pair of jeans and a simple outfit, but when you see that red sole, I think it just triggers an emotion inside you.

"We first have to completely mask the upper of the shoe for protection. Then gently sand the sole to achieve a nice smooth finish," he explains."Then, the final step is layers of paint that are applied lightly over the course of four to five applications. We let the shoe dry naturally for an hour or two between applications.

"I think it's very important for your investment if you're spending $500, $600 on a pair of shoes, to spend a fraction of the cost to put a little sole on it just to preserve it, to add longevity to the wear," he adds. Mesquita says that on average, The Leather Spa repairs anywhere between 400 to 1,000 pairs of Louboutins a month, depending on the season. The busiest times being between March to June and then again from September to December. The heels hail from all over the world, and customers ship them in from places like Hong Kong, South Africa, France, England Mongolia, Peru, Chile, Columbia and Venezuela.

For its work, The Leather Spa has received the stamp of approval from Christian Louboutin himself, and is a preferred vendor of the designer. On the Christian Louboutin website, under"Product Care," the brand states"red lacquer on our soles will wear off with the use of the shoes," and recommends customers consult with a leather care professional for specific advice.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

MakeIt The highest level of first world problems

MakeIt I honestly can relate to them getting stuck in elevators but I don’t mind the red sole wearing off its part off

MakeIt

MakeIt

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 12. in ZA

South Africa South Africa Latest News, South Africa South Africa Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Why the CEO of this global family business refuses to take his dad's adviceRoger Lee is the third generation to run his family-owned business, TAL Group — one of the world's largest fashion manufacturers. MakeIt Ask him to have a word with his bank manager, much better. lol
Source: CNBC - 🏆 12. / 72 Read more »

Manafort family business defends name as infamous cousin sits in jailA recent press release touting Manafort Brothers' 100th anniversary boasts the firm 'is still led by the strong moral and business ethics of the Manafort family.' Oh yeah...THATS a great way to promote the name 😂😂😂😂 Is Paul connected to that business in anyway? Or are you saying sins of the... cousin should affect others? That there is just damn funny. And wrong.
Source: NBCNews - 🏆 10. / 86 Read more »

New 2019 Gerber 'spokesbaby' marks another first for iconic baby food companyI dont know what that means Ironically the former iconic baby was a Down Syndrome baby that leftists say deserve to be aborted because they are 'not perfect.' Weighed 7.4 lb and was 19 inches Hmong.
Source: ABC - 🏆 471. / 51 Read more »