Industry group expects franchising revenues to grow 13% to P30.5b in 2023

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An industry group expects franchising revenues to rise 13 percent in 2023 to P30.5 billion from P27 billion in 2022,

Sherill Quintana, 2023 International Franchise Expo chairman, said more Philippine brands penetrated the global market in 2023.

Expo co-chair and Philippine Franchise Association director for advocacy Richard Sans said more than 1,000 local and foreign brands would converge during the three-day expo. Participating countries include Australia, China, Japan, Korea, Malaysia, Singapore, Taiwan, Thailand and the US.

 

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