NEW YORK — The Lexington Candy Shop in New York City has served burgers, fries and shakes to hungry patrons for decades. Last remodeled in 1948, the diner is the definition of old-fashioned.In August 2022, this old school business met the new world when Nicolas Heller, a TikToker and Instagrammer with 1.2 million followers known as New York Nico, popped in for a traditional Coke float – Coke syrup, soda water and ice cream.
“We just couldn’t adjust,” he said. “We would stay late hours to prep for the next day and then the lines would continue and continue and continue and continue.” “We were ill prepared for exactly what happened over the next two weeks of our business,” he said. “We were hiring staff on the spot. I cooked more than I ever have in my entire life."
At the Lexington Candy Shop, Philis thought the craze of last August would die down after Labor Day, or during the holidays. But a year later, the crowds are still going strong. Ten years later, Ansel has plenty of other bestselling pastries and store locations in Hong Kong and Las Vegas. But there’s still a line outside the original Dominique Ansel bakery for the Cronut. These days the line is cheerful. The bakery even hands out umbrellas when it rains and roses on Valentine’s Day.
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