In dating app Bumble's early days, CEO and founder Whitney Wolfe Herd realized something: Twitter and Instagram were two of the most popular apps out there, but she never saw advertisements for them.
Instead of traditional marketing campaigns, Wolfe Herd put together a series of"crazy hacks" to drum up interest in her Austin, Texas-based startup, she said. In one of them, she went to a cookie shop and paid the bakers $20 to adorn yellow-frosted cookies with a white Bumble logo. Then, she took the box to a nearby college sorority.
Wolfe Herd used a similar tactic with college fraternities, dropping off pizza with branded bumblebee stickers slapped onto the cardboard boxes. Harvard-trained parenting researcher: The most successful kids are ‘healthy strivers'—here's what their parents always do
South Africa South Africa Latest News, South Africa South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Source: NBCLA - 🏆 319. / 59 Read more »