Business owners in Ukrainian front-line city adapt

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Russia's deadly attack on a beloved pizzeria in eastern Ukraine in June was painful for residents

The workers of White Burger restaurant prepare an order in Kramatorsk, Ukraine, Wednesday, Sept. 13, 2023. . The rubble remains in Kramatorsk as a reminder of the risk for businesses so close to the front lines. But many other shops and restaurants have defied the threat and reopened in recent months. In a city where damaged buildings are everywhere, a destroyed pizzeria stands out as a painful reminder of lives and livelihoods dashed in an instant.

The bombed-out building in Kramatorsk underscores the massive risks for businesses in this front-line city in the Donetsk region. But that has not deterred many other business owners who have reopened their doors to customers in the past year. The White Burger chain operated mainly in Donetsk and Luhansk regions before the war. But after Russia invaded Ukraine in February 2022, it could reopen only in Kramatorsk. It launched two new restaurants in the capital, Kyiv, and Dnipro to keep the chain alive.

Kramatorsk's economy has adapted to war. The city houses the Ukrainian army’s regional headquarters, and many cafes and restaurants are frequented mainly by soldiers as well as journalists and aid workers.Soldiers joke that Kramatorsk is their Las Vegas, providing all the “luxuries” they need like goodor coffee. But restaurants offer only non-alcoholic beer due to the city's proximity to the battlefield.

“Probably, thanks to the military, we can still come back to this city,” said Oleksandr, who asked to be identified only by his first name because of security concerns.

 

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