The brand has been known primarily as a men’s label since it was created nearly 40 years ago and its khaki pants became the poster child of the Casual Friday phenomenon in the late ’80s. Although women’s has been part of the mix since 1993, it never achieved the same prominence, and today, it still only accounts for a percentage of sales that is in the low single digits.in May, is determined to change that.
And so far, the efforts appear to be paying off. “The women’s business is up more than 60 percent year-to-date,” she said. “Although it’s coming from a small base, it’s still gaining traction.” Although the business continues to be rooted in bottoms, complementary tops such as T-shirts in a variety of cuts including V-necks, crews, slim or boxy/oversize, as well as woven button-down oxfords are finding fans. And there are also a few “sizzle pieces” such as jumpsuits and dresses, she said, to add interest to the assortment.