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Using Business Models, Jobs To Be Done, And AI To Re-Imagine Grocery

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I lead the consulting firm New Markets Advisors and am an author of three popular books on innovation: Costovation (HarperCollins, 2018), Jobs to be Done (Amacom, 2016), and Capturing New Markets (McGraw-Hill, 2011). I spent several years working with Harvard Business School Prof.

is a small player. It faces behemoths such as Amazon, Instacart, and the online operations of major Bricks & Mortar chains. Yet it’s continually growing in a sector where many have struggled. How? And what lessons does its story hold for enterprises outside its industry?The formula starts with Hungryroot’s business model. In any given week, the company is selling about 600 unique items.

McKean says, “We’ve been really thoughtful in optimizing the user journey so that we’re only asking the right questions that impact our algorithm at the right time. Oftentimes, then, we don’t need to ask you but infer it based on your user behavior. For instance, everybody says they want to eat healthier. But, for a subset of customers, when you automatically put healthy foods in their cart they take them out.

 

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