Discounting is back with a vengeance in the UK new car market with some seemingly incredible deals available on certain models. Yet dig deeper and you'll see that there is plenty of smoke and mirrors at play. Vauxhall tops the discounting charts with an average discount of 17.5% across the Vauxhall range, according to data from What Car? Target Price sourced from its team of mystery shoppers As our deep dive into Vauxhall shows, these discounts are far greater than the 8.
7% market share this year and behind only VW while 'only' offering 5.6% discounts according to Target Price data outwardly seems quite remarkable; for context, VW is offering an average discount of 9.8%. However, dig deeper and you’ll see Ford’s ‘discounts’ come through lower APR rates. Its average of 4.8% is the third lowest in the UK car market and popular models like the Puma and Kuga dip under that average.