This stealth development is already turning East Market Street into a 24/7 neighborhood

The project's success shows that a Sixers arena isn't the only way to revitalize the ailing retail corridor.

That transformation has been so gradual and so surgical that some Philadelphians may not fully appreciate the extent of National Real Estate’s extraordinary accomplishment. East Market’s pedestrian-scaled streets are also good for business. I frequently use them as a shortcut, which means I’ll invariably stop at Federal Donuts for coffee and spend a few minutes checking my messages at a cafe table. Even though the new Jefferson Plaza, designed byis meant as a placeholder until the hospital is ready to build another tower, I predict it will become a popular hangout spot in the interim.The Sixers’ urbanism is the antithesis of East Market’s gracious placemaking.

It was always a mystery why the Fashion District’s owners didn’t include housing during the mall’s renovation. The westernmost block — the Sixers’ site — was built to support two towers. Because the NBA does not allow structures on top of its arenas, the city would lose those building sites if the project went forward.

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