Hyundai's Genesis launched in the U.S. nearly eight years ago to much skepticism but the South Korean luxury brand has proven itself worthy in the domestic market.
The brand has overtaken the decades-old Infiniti brand in annual U.S. sales since 2022. Executives expect to continue annual double-digit growth over the next five years, according to Marquez, who was named Genesis' North American chief operating officer in October 2021."We have to outpace, by far, the luxury market," she said."It's going to continue being strong. It has to be a marathon, not a sprint.
"We still have a long ways to go, but this is not a mass brand. So, we don't have a huge volume aspirations, but there's still a significant way to go," Muñoz, who also serves as CEO of Hyundai Motor and Genesis Motor North America, said during a separate interview at the show.