JOHANNESBURG - Smartphones have become the go-to technology for online shopping, with more than 20percent of South African consumers using them weekly over other mobile devices.
It said globally 24percent of consumers used smartphones to shop online, with 23.1percent in South Africa using them weekly. "Measuring ‘return on experience’, will help you understand your earnings on investments in the parts of your company directly related to how people interact with your brand,” said Hugo.
While cord-cutting was more popular in the US and UK, it had not reached the same levels in South Africa according to reports.Meanwhile there is a growing interest in streaming video services such as Netflix and ShowMax.
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