, “The two words 'information' and 'communication' are often used interchangeably, but they signify quite different things. Information is giving out; communication is getting through.” To excel as communicators, we need to be able to “get through” to our audience.
Cyber and risk leaders must craft their communication to resonate with a business audience. Although technical jargon like “ransomware,” “patching,” ”zero-day,” “third-party breach” and “bot” might not capture their audience’s interest right away, linking these topics to how they impact the bottom line or customers can make business leaders more receptive.
One way that cyber and risk professionals can enhance their storytelling skills is by crafting concise one-pagers to streamline messaging that helps prevent tangents and ensures directness in presentations. It’s also helpful to develop easy-to-articulate analogies that will resonate with your audience. For example, when speaking about the impact of third-party breaches, you could say, “A third-party breach operates much like a virus coursing through a school.