People told this startup founder she was making a huge mistake—then she sold her company for $845 million

  • 📰 nbcchicago
  • ⏱ Reading Time:
  • 31 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 16%
  • Publisher: 51%

News News

South Africa South Africa Latest News,South Africa South Africa Headlines

Drunk Elephant founder Tiffany Masterson says one of her early business decisions drew intense criticism from family and friends. Here’s why she stuck…

Tiffany Masterson believes in a simple lesson: Sometimes, you need to trust your gut — even when everyone around you says you're wrong.. At the very beginning, her friends and family thought she was making a huge business-killing mistake — with her company's name."My best friend said, 'No way ... I gotta tell you, I hate it. I don't like it,'" Masterson said on a recent episode of NPR's"" podcast."My mom didn't like it.

Feeling out of the loop? We'll catch you up on the Chicago news you need to know. Sign up for the weekly"I googled it, and a video came up of animals in South Africa eating marula fruit off the ground, fermented, and they were stumbling around," said Masterson."So the implication was they eat the fermented fruit they'd get tipsy."

In the end, she trusted herself — and it paid off."I couldn't listen to other people, because then where do you go with that?" said Masterson."Then, I wouldn't trust any choices I made ... So I just went with it.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 545. in ZA

South Africa South Africa Latest News, South Africa South Africa Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

People told this startup founder she was making a huge mistake—then she sold her company for $845 millionDrunk Elephant founder Tiffany Masterson says one of her early business decisions drew intense criticism from family and friends. Here’s why she stuck…
Source: NBCLA - 🏆 319. / 59 Read more »