Canadian pot producer Canopy Growth turns to an English countess, who once drilled a hole in her head to get high, to boost European market

Canadian pot producer Canopy Growth Corp. wants to boost the market for medical marijuana in Europe. To lead the charge, it’s turned to an English countess who once drilled a hole in her head to get high.At a country manor nicknamed “Brainblood Hall” where she’s experimented with hallucinogenic drugs, Amanda Feilding evokes the picture of eccentric English aristocracy.

“She’s brave enough to step into relatively uncharted waters with us, but is scientifically rigorous enough to be able to give really credible information.”Canopy has big plans for Europe: The U.K. alone will have annual legal pot sales of about $800 million within five years, according to founder Bruce Linton, on par with current Canadian levels.

Canopy is hoping to build sales, estimated at $182 million this year, by encouraging European regulators to license more pot-based health products and persuade doctors to prescribe them. A venture with Feilding’s Beckley Foundation plans to analyze the chemical content of various strains used in conditions such as pain, addiction and anxiety; two upcoming trials in pain and drug dependence will enroll around 250 patients, with initial findings expected in 2020.

Fortunately for Feilding, she’s had the privacy to experiment at Beckley Hall, the formal name for her estate surrounded by three moats at the end of a winding road. Its looming presence through thick countryside mist made it the setting for Riddle House, whose caretaker was murdered by the villainous Lord Voldemort in the opening scene of the 2005 film, Harry Potter and the Goblet of Fire.

In 2011, she wrote an open letter to governments around the world recommending revision of the United Nation’s 1961 convention on narcotics so that countries could explore policies that would suit their domestic needs. Former U.S. President Jimmy Carter, 12 Nobel laureates and Archbishop Desmond Tutu signed, along with entrepreneur and former Facebook President Sean Parker, who’s donated $100,000 to the Beckley Foundation.

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