Today, there are over 800 outlets of Kopi Kenangan across Indonesia, Malaysia and Singapore.What do you think about when you are having your morning coffee? Is it the taste? The vibe of the cafe, perhaps? Or maybe the price?
What started as a local coffee stall in 2017 has now gone global, with 850 locations across Southeast Asia. It's backed by the likes of Serena Williams, Jay-Z and Eduardo Savrin's B Capital. Edward attended Northeastern University in Boston where he studied finance and accounting. But things didn't go according to plan.Growing up in Jakarta, especially coming from an entrepreneurial family, I always get exposed to a lot of things that my father was trying to do. He tried so many different things in his life. And I get inspired by it.
After successfully opening his first store, Edward and James quickly re-invested their profits into expanding the business. They went on to experiment with how they opened new locations.So, for my real estate strategy, I would like to test for scalability. And therefore, I intentionally choose my second outlet to be in proximity to my first outlet. It was only 500 meters away. And to our surprise, there was no cannibalization at all.