There's a hidden gem in Apple's earnings — and it isn't its services

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iPad sales grew 22% last quarter, the fastest pace in six years, while iPhone and Mac sales fell.

Coverage of Apple's second-quarter earnings has focused on lower iPhone sales, strong growth in services and accessories, and the company's bullish revenue forecast.

The iPad appeals to first-time buyers, giving Apple more users to target with its services and accessories.But stock-watchers may have missed a hidden gem in the tech giant's results: the iPad. The iPad's"blockbuster quarter" saw it return to top-line growth in Greater China, Cook said on the call, and post"strong double-digit growth" in revenues across the Americas, Europe, Japan, and the rest of Asia Pacific. Moreover, its sales surged to a second-quarter record in Japan, and more than doubled in South Korea, Thailand, and Mexico.

Strong tablet sales were"fueled primarily by the great customer response to our new iPad Pros," said CFO Luca Maestri on the earnings call. The latest model's resolution, processing power, and support of Apple Pencil and Smart Keyboard make it a popular replacement for laptops with both consumers and professionals, he added.

 

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