Summer Fridays has secured a new investor — and it is the first of the many brands out in the market to do so.from private equity firm TSG Consumer Partners. WWD understands that TSG took a majority stake in the company, though terms of the deal were not disclosed.
Summer Fridays started with one hero product — Jet Lag Mask — and has evolved to encompass a plethora ofThe brand’s Lip Butter Balm has taken off, too, and the brand recently added an Iced Coffee flavor in its assortment, which also includes Cherry, Vanilla and Sweet Mint. Summer Friday’s Jet Lag Mask made the. and is eyeing further expansion into Western Europe, grows its global presence, replicating the level of community engagement it has cultivated in the U.S.
Colin Welch, managing director and head of New York and London offices at TSG, called Summer Fridays a “one-of-a-kind” beauty brand. TSG’s past investments include E.l.f. Cosmetics, IT Cosmetics, Pureology, Smashbox Cosmetics and Revolution Beauty, among others.