Lucid CEO calls EV market softness ‘a temporary blip’ and says hybrids are a dead end

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Lucid CEO Peter Rawlinson said the company’s Gravity SUV will start deliveries later this year. He also discussed future products like more affordable midrange EVs.

Different brands do different things under the hoods of their EVs. Some fill that space with inverters and high-voltage cabling. Others carve out a cubby of extra storage, the frunk that many EV aficionados demand but few actually use. With the Gravity SUV, Lucid is taking the frunk option a step further, creating a space that can be used as a seat. I confess, I thought it was a gimmick, but sitting in that frunk is surprisingly comfortable.

That the three-year-old Air still offers industry-leading range, Rawlinson says, will help Lucid’s cars buck that trend. Still, the Air is a sedan in an SUV market, a problem the Gravity is designed to fix. Offering 440 miles of range and seating for seven at a price somewhere under $80,000, the full-size SUV certainly offers compelling numbers. But Rawlinson’s primary targets are less about digits and more about performance.

 

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