How Taylor Swift took on the music industry

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Our podcast on markets, the economy and business. This week: the second of two special episodes on how Taylor Swift became the most successful musician in the world—and reshaped the music business

career—but instead, she used it to propel herself to superstardom. In the second of two special episodes, we get the inside story of the battle to acquire the rights to Swift’s first six albums. We then take an MBA class assessing their value and hear how the singer used the story of the dispute to remake the music industry to her advantage.

Hosts: Alice Fulwood, Tom Lee-Devlin and Mike Bird. Guests: Tim Ingham, the founder of Music Business Worldwide; Kristelia García of the Georgetown University Law Center; Michael Schill of the Darden School of Business; and Bill Werde, former editorial director of Billboard magazine, current director of the Bandier Program at Syracuse University and author of the “Full Rate No Cap” newsletter.Are young people today less mature than previous generations?Our podcast on science and technology.

 

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