Is Canada’s cannabis industry hoping to change current policy?

Despite cannabis legalization being six months in the rear mirror, some industry players say Canadian cannabis companies are still struggling with a restrictive policy framework that is limiting the sector’s growth and helping the black market to flourish.

There are, of course, other factors that chamber members regard as impediments to industry growth, Greer says, including restrictions on branding that make it difficult for licensed producers to establish a recognizable brand among consumers; and packaging requirements, which include large health and safety warnings, that all but force LPs to use sometimes unnecessarily large plastic containers.

In the meantime, Vrána and Greer say, federal regulations related to production and packaging are driving up costs for cannabis companies that are passed directly onto consumers. Legal cannabis is nearly 57 percent more expensive than black market marijuana, notes data from Statistics Canada. Recognizing trusted brands and well-tested products will turn consumers to legal dispensaries, Roth believes, instead of unregulated black market alternatives.

Fortunately, edibles are scheduled to become available online and in licensed retail stores by October, at the latest, which is expected to be a major boon to the sector.

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