When Jackie Aina shared the news that she'd be collaborating with Anastasia Beverly Hills, naturally, the internet went wild. The beauty influencer is beloved for her honest reviews and willingness to call out racism and bigotry in the industry when she sees it, traits that set her apart in a space that's inundated with halfhearted criticism and apolitical individualism.
Many eyeshadow palettes—ones praised by the fair-skinned eyelids for which they were created—don't work effectively on dark skin, and wind up appearing alternately ultra-dramatic or ashy, while others disappear completely on dark skin, making it nearly impossible to communicate a beauty look effectively. Aina upended this with the release of her palette—a stunning collection of jewel-toned hues complex enough for the skin tones designed to wear them.
Aina's palette is an intentional decentering of the white standard, and that, unsurprisingly, makes some uncomfortable. The preoccupation with the shade name"Wiggalese," is proof of this.
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