NCAA to allow college athletes to market themselves, some will make millions - Business Insider

The NCAA announced Tuesday afternoon that it would begin the process of allowing student athletes to market themselves for financial gain.The NCAA announced Tuesday afternoon that it would begin the process of allowing student-athletes to market themselves for financial gain.

It is still not clear exactly how the athletes would be permitted to do and how the NCAA would control the revenue.The National Collegiate Athletic Association — the governing body responsible for overseeing college sports — announced Tuesday afternoon that it would begin the process of allowing student-athletes to market themselves for financial gain.

Assure student-athletes are treated similarly to non-athlete students unless a compelling reason exists to differentiate.

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