By Nat Ives Nov. 7, 2019 5:59 pm ET Nielsen Holdings PLC said the decision to split itself in two and reduce shareholder dividends will create a pair of companies that innovate better and more quickly than before. That will help marketers and media companies that buy Nielsen’s measurement and analytics services, according to the company.
Newsletter Sign-up “It’s the nature of being the referee that not all players are happy all of the time,” a Nielsen spokeswoman said. The split will create value for each entity and its clients, Nielsen Chief Executive David Kenny said. “They’re both going to move faster,” he said. “The direction is clear on each side.”
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