Facebook is quietly setting the stage for an unprecedented new chapter in its business - Business Insider

simply click here to claim your deal and get access to all exclusive Business Insider PRIME content.An array of newly announced or planned products could help it grab a slice of a hugely lucrative industry and bring in tens of billions in revenues.

The $555 billion company's escalating efforts in the financial sphere highlight how the company is in the midst of an unprecedented push to diversify beyond its core lucrative advertising business.The company pulls in billions in profit every quarter off the strength of its advertising business, but Western markets are increasingly saturated, while emerging economies where Facebook is still growing monetize at lower rates.

Notwithstanding concerns from lawmakers about Libra's potential impact on US national sovereignty, doubling down into financial-related products gives Facebook a toehold in a space that is less politically sensitive than ads have proved to be over the past few years. The payments and ecommerce world has its own unique headaches, of course, and it's very unlikely that advertising will stop comprising a major part of Facebook's business in two, five, or even 10 years. But this diversification puts the company on a stronger and more stable footing as it navigates an unparalleled number of known and unknown challenges in the years ahead — from antitrust arguments to concerns about how it handles user data to content policy controversies and beyond.

After The Great Hack which hack is to follow?

...not being a platform for white supremicists and elitists?

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