Lord Sugar’s inspirational reaction to failed business dreams revealed

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LORD ALAN SUGAR, now a business magnate, had an inspirational reaction when his own business dreams failed, according to an unearthed interview.

The star of BBC’s ‘The Apprentice’ – a reality show where business hopefuls compete for investment – Lord Sugar rose to fame through his entrepreneurial talents. He first started his business empire with Amstrad in 1968, his electronic goods company which expanded to cover hi-fi, PCs and satellite receivers.

 

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