Clubhouse: venture capitalists share thoughts on audio app's hype - Business Insider

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'More community, more content, less expectation': 9 venture capitalists say the future of audio-chat app Clubhouse depends on whether it's still appealing post-quarantine

"Audio will be growing a lot in the next few years, and investors have been very curious, looking closely at apps using audio. There haven't been many platforms that allow for communication between lots of different people using voice. People are looking forward to creating content as fast and as effortless as possible. When you paste text or make a video, it can be very time consuming.

I check into Clubhouse more than 15 to 20 times a day to see what's going on. I don't do this with Facebook. I think it's up there right now as one of the apps I use the most frequently. I'm there to learn and listen, and it gives me a good enough reason to be on the product. Like, 'Hey, I can learn something here today.'""This is where a lot of million-dollar questions will have to be answered. I don't know what the answers are.

"It has to really hit that user experience thing, that it's something enough people want to do daily. They have to figure out how to be something people think about when they're doing behaviors they do in regular life. What are those things? Commuting is the kind of the audio utopia. I still do things like calling people when I get in the car.

Social platforms like Twitter and Snapchat first surfaced among us users in Silicon Valley. How has the reaction to Clubhouse compared? "When people are speaking to each other live through voice, the vibe and the mood is a lot more friendly. People would never walk up to you on the street and say to you what they would say on Twitter.

Given the group format, it reminds me a lot of the microcommunities being built on WhatsApp, where individuals are adding each other to specific conversations. The unscripted dialogue can create serendipitous interactions. It feels like a real community-led initiative where, at least in having no agenda, individuals can drive the discussion in new and interesting ways.""You have an early subset of users who work in the same sector.

 

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