Hershey Is Running Its First Super Bowl Ad In More Than A Decade With A Buy For Take5

If you search for “Take5 candy” on Google, here are some of the questions other people have asked: “Is Take 5 candy bar discontinued?” “Do they still make Take 5?” “Is Take 5 gluten free?” “Is Take 5 vegan.”

The TV commercial, created by Mcgarrybowen, takes place in a standard office cubical. As a woman reaches for a Take5 bar on her desk and begins to eat it, her coworker says he’s “never hear of it.” After that, the woman goes on to ask him a number of well-used cliches that each time suddenly each come true. “Where’ve you been? Under a rock?” “What? Were you born yesterday?” “Raised by wolves?” And so on.

This isn’t the first time Hersey has attempted a turnaround for Take5. Last year, the company changed the wrapper from black to orange and officially made it a part of the Reese’s family by renaming it the Reese’s Take5. The Los Angeles Times

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