"The choicest, highest-paying employers aren't typically looking for freelancers through those avenues; they're more likely to network their way into a recommendation," she explained.
In 2020, she hopes to earn even more by cultivating multiple high-quality "anchor clients" — these are clients freelancers consistently work for on an ongoing basis, rather than those with one-off needs. She's particularly looking to work with more innovative tech and finance clients, those making the greatest impact on individuals, society, and the environment.
"In six years of freelancing, I've only landed one client that wasn't through a personal or professional connection," said Coy. Her network stems from her years of working full time in the field, which have "not only connected me to the right people, it gave me a much-needed foundation of knowledge, experience, and confidence that allowed me to pursue a freelance career.
There's a financial upside as well, as she's found retainer agreements to be the most lucrative. "Instead of working with 100 clients who each need one small project, I work with one client who needs 100 small projects throughout the year."
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