PepsiCo aims for energy boost with US$3.85 billion Rockstar deal

PepsiCo Inc on Wednesday made its biggest bet in the energy drinks market with a US$3.85 billion deal to buy Rockstar Energy Beverages, opening a new front in its long-running battle with Coca-Cola Co .

The Rockstar deal comes about two months after Coca-Cola, which owns a stake in Monster Beverage Co , rolled out Coke-branded energy drinks in the United States, after launching in European markets last year. Spending by consumers globally on energy drinks rose 9.9per cent to US$12.72 billion for the year ended February 2020, compared with a 2.6per cent increase in sales of soft drinks to US$26.96 billion, according to market research firm Nielsen.

Business Business Latest News, Business Business Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Singapore's Pavilion Energy signs mid-term deal with SLNG for storage, reloading[SINGAPORE] Singapore's Pavilion Energy said on Tuesday it has signed a five-year deal with Singapore LNG Corp for liquefied natural gas (LNG) storage and reloading services in the city-state, the first such agreement signed for a term longer than two years. Read more at The Business Times.
Source: BusinessTimes - 🏆 15. / 51 Read more »

US clears Infineon's US$10 billion takeover of CypressShares in Cypress Semiconductor Corp jumped in after-hours trade on Monday after the company said U.S. officials found no national security ...
Source: ChannelNewsAsia - 🏆 6. / 66 Read more »