YouTube talent managers share challenges in building influencer career - Business Insider

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YouTube talent managers share the biggest challenge they face in helping build an influencer's career

The next step is often hiring a video editor to help free up a creator's time and give them the flexibility to create more content.

Typically, a YouTube star's career launches from videos filmed in their childhood bedroom, and they've had complete control over every aspect of the business for several years before they'veSome creators feel like their unique video editing style could be hard to replicate or that they will lose all creative control if they pass off the editing to an outside person, the managers said.

For many young creators being an influencer is their first, and maybe only job. Part of a talent manager's role is to educate and guide their clients toward making smart hiring decisions.

 

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