Despite growing ad boycott, Facebook is too big for many advertisers to ignore

Facebook is in the midst of one of the most significant, if not highly-publicized, ad boycotts it’s faced since it launched some 16 years ago.

Facebook is facing a reckoningAccording to Myhr, who is also known as “The Social Media Professor,” while the boycott is unlikely to have a dramatic impact on Facebook, it could serve as a reckoning for the social network. So far, that has led some companies to eliminate their ad spending on the site for the month, or, in the case of Clorox , through the rest of the year.

“We err on the side of free expression because, ultimately, the best way to counter hurtful, divisive, offensive speech, is more speech,” Clegg wrote. “Exposing it to sunlight is better than hiding it in the shadows.” “We're also expanding our policies to better protect immigrants, migrants, refugees and asylum seekers from ads suggesting these groups are inferior or expressing contempt, dismissal or disgust directed at them.”

What’s more, Facebook has 8 million advertisers on its platform, which makes up the bulk of its $70 billion in advertising revenue in 2019. If any kind of advertising boycott is going to have a true impact on the social networking giant, it will need to include well beyond the 242 firms currently part of the movement.

Don't look now, but this guy is more powerful than any US President or any elected Congress. He plays them like a Stradivarius.

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Inside the Ad Boycott That Has Facebook on the DefensiveHundreds of companies are boycotting Facebook, demanding the social media giant do more to monitor hate speech. Here's the backstory of the coalition that helped make the boycott happen Hundreds of companies are boycotting Facebook, demanding the social media giant do more to monitor hate speech. I hope they don't. I like reading MSNBC, CBS, CNN. ABC, MSNBC and Politico tweets, I vote thst EVERYONE delete their FB page and see what happens!!
Source: politico - 🏆 381. / 59 Read more »