Family Of Woman Who Portrayed Aunt Jemima Speaks Out About Quaker Oats's Rebranding Decision

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Along with the other Black women who portrayed Aunt Jemima, Lillian Richard helped build the Quaker Oats brand. “For that, I think Quaker Oaks owes them a large gratitude of thanks,” says Richard's niece, Vera Harris. hereandnow

Quaker Oats announced earlier this month it'sBut descendants of Lillian Richard, who portrayed Aunt Jemima for years, say the company decided to rename the brand without consulting the families of the women who brought the character to life.

Aunt Jemima portrays the white, romanticized notion of an Antebellum “mammy,” detached from the cruel reality of enslavement during the late 19th century. The inspiration for the character came from the song “Old Aunt Jemima.” Starting at the World's Fair in 1893, a formerly enslaved woman namedRichard served as one of 12 brand ambassadors starting in 1925.

To keep her aunt’s legacy alive, Harris says her family hopes Quaker Oats comes out with a commemorative box to recognize the many women who portrayed Aunt Jemima over the years. The back of the box could list their names and put a spotlight on one of the women each month, she suggests.

 

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hereandnow .... as you discussed awhile back shawngorlando ..

hereandnow I got to see Aunt Jemima at the State Fair when I was about 4. I just loved her smile and beautiful face! I’ll miss seeing her.

hereandnow ProCultural

pgmckim hereandnow OK. So this wonderful woman's likeness is eradicated because some folks found it offensive. For God's sake, people, are we driving society into the Dark Ages? This is getting ridiculous!

hereandnow

CWatkinsWDSU hereandnow They deserve shares in the company

hereandnow I think making sure the people who lent their images were properly paid at the time ... and their estate and heirs are paid for the continuing use of their likenesses. Quaker

hereandnow CASH only!!!

hereandnow Which racist government in United States wants to accept that blacks are also human? How long will richest mines in Africa be mined for some racist families? Black Americans need a strong permanent government, experience of Soviet Union awaits a racist BlackLivesMattter Chez

hereandnow US has spent its options on Zionism,and today our people want wealth/jobs/lives of American soldiers(Ain al-Sadd)/Corona management.. Is there a better option for American people than to break up the former Soviet Union and become a country like Russia,strong and without war?

hereandnow And money...

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