How to send cold emails that won't be ignored to the people you admire - Business Insider

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I've sent more than 200 cold emails over the course of my career and only been rejected 3 times. Here are 6 rules I follow to get the attention of people I admire

Michael Thompson is a career and communication coach who helps business executives and entrepreneurs be successful by making the right connections.

Thompson recommends first reaching out to friends of friends, then making sure your email has a clear purpose and thinking about what you can offer before asking for any favors.I've never found a "hack" for success more effective than this one, a piece of advice I used to hear all the time from my dad: The best way to get what you want is by getting to know the people who already have it.

At a time when everyone is dealing with a lot, the ability to craft an email that not only gets read but gets a positive response is an increasingly valuable skill. Here's what I've learned about how to do it well.If I learned anything from my experience of reaching out to strangers, it's that You don't need Oprah, Bill Gates, Tim Ferriss, or any other high-profile figure who will definitely never see your request to "put some time on their calendar.

For me personally, the subject line "Thank you" has consistently been the most effective in starting conversations. People don't write thank-you notes as much as they say they do. This simple act will help you to stand out without showing off.

 

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Lies.

Sending email to made up addresses and getting “mailbox does not exist” gets me a 100% reply rate too

Nope

I call BS. I receive about 50 cold emails a day and never respond to one.

Yah. Ok. Sure.

200 of a career? What have you been in sales for a week? We send 100’s Of emails a day

Cold emails are the worst form of advertising reserved for funny stuff

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