Reynolds’ trademark cheekiness aside, this is serious business. The blockbuster deal recalls Diageo’s 2017 acquisition of another celebrity-backed brand: George Clooney’s Casamigos. Aviation, for its part, is the second largest US driver within the super premium gin segment. And Reynolds’ star power has had a lot to do with its rapid growth.
The company already owns some of the top-selling names in the category—including Tanqueray and Gordon’s. But these are fairly traditional London Dry bottlings. With this latest addition Diageo is obviously hoping to court a new audience.
Lounge, presented by Aviation American Gin, at Microsoft Theater Gold Ballroom on October 9, 2018 in Los Angeles, California. Brad Japhe is a freelance journalist specializing in food, beverage, and travel. He moonlights as a beer and spirits consultant, hosting monthly craftBrad Japhe is a freelance journalist specializing in food, beverage, and travel.
Ugh... that look... like the wicked witch of the west 'I'm meeeltiiing'
RealHughJackman is fuming right now! I
Ok VancityReynolds - what cannabis brand are you heading towards next?
Dibs
I wish I had an idea to be able to make some money! But mostly I just wish I had the money to pay off the loan I had to take because my septic tank collapsed and be able to get a new car because my 9 yr old car has started acting up. VancityReynolds
They paid VancityReynolds $610 million dollars when all he wanted for AviationGin was
Now he can purchase that accursed plantation where he married and tear it down to atone for his grievous sin.
Cool cool
And I wanted to buy it for $1 billion. His loss. 🙁
I hope he does not live in California -- The State politicians are gonna wanna take a big slice ...
Time to move on..... I hear Bleach sales are going well.
🍸 VancityReynolds AviationGin 💰
So Diagio buys Davos, which includes Aviation Gin as one of, not the only, brand they own. Reynolds has a shareholding in Davos / Aviation Gin. So not really him selling Aviation for $610m - also considering some of the payment depends on future sales 😉
Jcaloon1
Clickbait Title City. What actually happened is the parent company that owns Aviation Gin that Ryan Reynolds is a minority shareholder in sold for $610m
DrOyati Wow
Clickbait, Ryan was one of the Owners, not the only Owner. So no, HE didnt make $610 Mill.
Damn
Serious looooot
He still looks confused.
Well deserved, his brand has a charisma.
Wow! He has more money than RDJ. 😂
Weird. I bought one for like 30 bucks.
Not bad for a side hustle
Money maker that's Is good
Good business
That’ll take the sting out of a plantation wedding.
Those Aviation Gins are terrible. I think Americans love it
Not bad, VancityReynolds. Not bad at all...
WizardThreeHats BozonParticle idkwtftodohere
wut
Wealth Pool
Swish🏀🏆
The Rock is going to shatter records when he sells Teremana.
Money makes money. Another inspirational story...
Nothing wrong with that.
Ironically, he used the money to buy a plantation. Weird, right?
Omg
I’m really glad to see things finally going good for Ryan.
KathleenHerbst 💰🍸
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