ZAG may look like beer, but it’s a lot more unique than that

📆 8/20/2020 8:55 PM
📰 The Independent

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Starting a new brand during a pandemic would scare away many would-be entrepreneurs, says Martin Friel. But for the founders of I’m Still Standing Brewing Company, it’s a worthy challenge

he entrepreneurial class have created a self-image that tells them, and us, that facing into challenges, embracing them even, is the key to success. And there is probably a lot of truth in that.

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