, Modenova, and Shapovalova’s startup, fill what they say is a growing gap. The gap takes the shape of digital clothing online and available to download, but lacking easy tools and services to wear it. Consider The Fabricant’s monthly release of a digital outfit, free to download and without an easy method of adapting and ‘wearing’ it. This is where Dress-X steps in.
The Dress-X team is based in LA and consists of co-founders and co-owners Shapovalova and Modenova along with four 2D and 3D artists and technical designers. During the week we spoke, they were hiring three more team members. It has to be said that the current method of dressing shoppers is largely manual, requiring intensive work to create the correct drape of fabrics and fit of the garments on the 2D image.
A key facet of this business model and the message of Dress-X is summed up by Shapovalova: “Digital fashion is the new fast fashion. If we really want it fast, it should be digital.” This brings us to the sustainability and relative carbon footprint of digital versus physical clothing.
In the meantime, they have delved into some secondary research and appropriated some existing emissions data from a recent
I was hoping this was from the set of the Fury Road prequel, my bad. 🤣
Er,&the winner goes to Er in the blue & gold outfit, er !
The background looks like it took place at the Burning Man
🤦♂️🤦♂️🤦♂️🤦♂️🤦♂️🤦♂️🤦♂️🤦♂️
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