Universal Music Launches Voter Education Campaign, Reaching 200K Voters With Kick-Off Event

Universal Music Group kicked off its new"Use Your Voice" voter education and mobilization campaign on Thursday with an"hour of action" virtual canvassing event, during which the record company says that its employees reached more than 200,000 people.

Use Your Voice is organized with UMG's new Task Force for Meaningful Change, and the"hour of action" was held in partnership with UMG's °1824 college marketing division and the nonprofit When We All Vote, which aims to increase participation in every election by changing the culture around voting. During the hour-long event, more than 150 U.S.

The When We All Vote partnership also includes content creation, including voter education videos from artists like

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