WSJ News Exclusive | Microsoft Seeks Startup Partnerships in Battle With Amazon Over Cloud

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Microsoft and Amazon are bolstering their cloud businesses by signing partnership deals with startups, which can tap their broad sales reach

Microsoft Corp. and Amazon.com Inc. are embracing a new tactic to win the supercharged battle for cloud-computing business, luring fast-growing startups by promising to help sell their services.

Microsoft on Monday announced a partnership with Abnormal Security Corp., under which the San Francisco-based email-security startup will move its software onto the tech giant’s Azure cloud. Microsoft, in return, promises to sell Abnormal’s services to its large enterprise clients, which Microsoft says is its first such arrangement....

 

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Amazon has been winning this game since they wrote the playbook for how to work with Startups in 2014. Microsoft and Google has been poaching the AWS startup team for years, and has barely moved the needle. Not holding my breath for MSFT here.

After reading the essence of Apple, Facebook/Microsoft, Amazon, and Google; the future for Big Tech, the four, in Germany at least and the pending cases in Britain and Washington involving antitrust monopolies interrelated continue with documentation requiring critical thoughts.

Back door for Amazon to get in the pentagon corruption.

At some point, the top 7 mega-companies will have more power than the president. If only that had happened in January 2017.

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