Cape Town - As the SA Human Rights Commission is set to convene an inquiry into the advertising industry and its adherence to human rights, Unilever says it was “shocked to discover” the material they had supplied to Clicks.
“We were shocked to discover that we had supplied images for the Clicks website that portrayed black hair as inferior. This was racist and we apologise unreservedly.“At the same time, we began reviewing all the marketing campaigns and images in our South Africa portfolio to make sure they match our commitment to celebrate all beauty and promote diversity and inclusion,” Unilever said.
The move comes as Clicks announced it would be dumping TRESemmé with immediate effect and would work with local brands instead. “We want to reiterate our sincere apologies to all South Africans and for the offence caused to black women in particular.
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