The Incredible Shrinking GM: Mary Barra Bets That Smaller Is Better

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GM’s Mary Barra inherited a sprawling company obsessed with size. Will her plan to whittle it down and focus on electric vehicles breathe new life into the American icon?

Nearly a decade ago, Toyota Motor Corp. dethroned General Motors Co. as the world’s largest car company, leaving some GM executives wringing their hands.

Mary Barra wasn’t among them. When she took the CEO job in early 2014, she inherited a company that for decades was so large and unwieldy executives sometimes didn’t know whether parts of the business were making or losing money.

 

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And they still suck at manufacturing. Still waiting for your 2020 C8?

Share price indicator of its meh effect ?

Great idea.

Physically smaller vehicles have the potential for less wear and tear. Smaller parts cost less to make and replace. Small engines have to produce less power and deteriorate slower than larger engines. Makes sense...

Great pivot by GM, the consumer and external environment forced GM to innovate. Finally righting their ship.

They were so bloated with products in the 90's and 00's that their quality diminished dramatically. In 2012, I bought my first non-GM vehicle and never looked back. Less is always better in this situation. You don't need 9 different cars on the same platform!

Here’s an idea: satisfy consumer demand. Don’t try and drive demand.

Mary Barra got away with MURDER, hiding Dangerous, Defective, Death Vehicles, from exposure. GM paid out huge settlements, for the murdered victims. Mary Barre can't breath new life, into her victims. Corporate White Privilege is alive and well.

Switching to hydrogen would allow them to maintain much of their production infrastructure.

GM was the maker of practically everything that used metal to make it go. Betting on one little car goes against the purpose of the company. Huge Markets for manufactured things. Cost efficiency in automation. Better marketing.

Please no I love my gas/diesel truck

She will bankrupt the company/ electric cars / wow the woke ceo who is more interested in being one of the cool kids then a pragmatic executive / when will they learn

She's trying to unGM, GM.

I hope so.

Not if she makes stupid decisions like investing in $nkla.

I'm not sure. I mean spending $2b on $nkla might be crazy esp when silverado should have had an electric version. Would have been happier about that

Yes.

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