Asghedom says his brother started the Marathon Clothing line in 2011 based on his catchphrases “the marathon” and the “marathon continues” from his two mixtapes he released under All Money Inc. Nipsey subsequently trademarked the phrases for use on his clothing line. In 2012, he opened his Marathon Clothing store in the Crenshaw Plaza, selling T-shirts, sweaters, beanies, hats and sweatshirts, among other items. He also obtained trademarks for his catchphrases that he put on his clothing line.
He is asking the court to order the Crips and Hollis to destroy all unlawful products and to compensate Nipsey’s estate for any advertising and other expenses to dispel public confusion.
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