Figs, maker of scrubs, apologizes for 'insensitive' ad targeting osteopathic doctors

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Figs, a medical apparel company, apologizes for an 'insensitive' video ad that showed a woman reading a book titled 'Medical Terminology for Dummies' while holding it upside down.

Many people slammed Figs on social media Tuesday, accusing the company of exhibiting gender bias in the ad.that it was"outraged that in 2020, women physicians and doctors of osteopathic medicine are still attacked in thoughtless and ignorant marketing campaigns."

Brenna Hohl, a first-year medical student in Lillington, North Carolina, said"the disrespect for female physicians and DOs exhibited in the ad is unforgivable." She said she was offended by it. Cara Norvell, a doctor of osteopathic medicine in Dallas, said she hoped the company's founders"will gain access to a book called 'Advertising for Dummies.'”"As an incredibly smart DO not needing 'Medical Terminology for Dummies,'" she wrote on the company's Facebook page,"I also don’t need, 'Where to Spend your Money Earned with your Medical Degree for Dummies.

She said she hoped the company did not try to"brush this under the rug" and think that the backlash would subside"with a small apology" and the ad's removal.

 

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Lol are we in the middle of a pandemic? This is news.

JFHC! We still have a long way to go. FuckFigs

KristinShumpert

Someone is abusing britneyy, check her safety on time before it becomes too late.

Boycott

Teump supporters no doubt

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