Snapchat's Q3 results blew Wall Street's expectations out of the water - Business Insider

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Snapchat added 11 million daily active users in Q3, significantly higher than the anticipated 4 million to 6 million DAUs predicted back in Q2

could help bring back advertisers, have been a major draw so far and new AR opportunities like virtual try-on could help them stick around. Looking ahead to Q4, Snap said it expects revenues to grow between 47% to 50% YoY if ad demand around the holidays follows a similar trajectory as in past years. and 2 million more than in Q2. It's also significantly higher than the anticipated 4 million to 6 million DAUs predicted back in Q2.

Back then, we said that meant that Snap's pandemic-induced user bump may have hit a growth ceiling, and that may still be true. The acceleration in growth is more likely due to new product investments than pandemic-related behaviors, given that many COVID-19 related restrictions have now been eased. In Q4, Snap said it expected DAUs to rise by 18% to 257 million.

 

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