How Bai founder Ben Weiss built a $1.7 billion drink empire - Business Insider

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Bai founder Ben Weiss built a $1.7 billion beverage empire from his basement, and now he's trying to do it again. Here's how.

under unknown circumstances a few months later, and told Business Insider that he still isn't at liberty to discuss his departure.

In that time period, I was able to make a big pivot, which really changed the trajectory of the brand. And I created a five-calorie version and then we called it 'Bai 5.

 

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